Our regent history of cutting fish at streets and this is how True World Foods started.

Our History

True World Foods has come a long way from its humble beginnings in the mid-1970s when the company – then a modest enterprise known as New York Fish House – sold fish to passersby on the streets of Brooklyn, New York. With an unwavering dedication to quality, a constant commitment to our customers and a strong work ethic, the company has steadily grown to the preeminent distributor of Asian sushi and sashimi grade specialty seafood and more. From those humble beginnings, True World Foods has grown to over 30 independent locations throughout the world from the US, Canada, United Kingdom, Spain, Japan, and South Korea.

We offer a diverse and wide range of premium products with a decidedly Asian focus including frozen seafood, non-seafood items, fresh produce, gourmet meats, dry grocery products as well as a full line of restaurant tools, supplies, tableware and equipment. Our JapanFish Express service provides fresh fish transported by air from Fish Market in Japan daily to our customers worldwide.

With nearly five decades of experience and expertise in the wholesale seafood business, True World Foods is, quite simply, a trusted source for the finest quality of fresh and frozen seafood available on the market today. Our higher quality standards start with sourcing the best seafood from reputable and sustainable sources around the globe. We maintain strict chain of custody records as our seafood is transported right to your location. While at our distribution centers all products, fresh, frozen, and packaged are handled under very strict food safety standards to maintain the highest quality standards possible. For those reasons along with our attentive sales team’s interaction with our customers, it is no surprise that thousands of restaurants, hotels, country clubs, cruise ships and specialty retail markets rely on True World Foods each day – to inspire their culinary imagination and to tempt the taste buds of their customers.

From the early days of one simple location in Brooklyn to over 30 locations worldwide, the mission of True World Foods remains the same: a steadfast dedication to provide our customers with a superior level of service and the freshest, safest and tastiest Asian specialty products available.